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About Us

The Brand Experience People was born out of Natalia’s passion for strong, profitable brands that consumers love.


We believe in brands because of the tangible impact a clear and well-executed brand strategy has on customer satisfaction scores and brand health metrics, and as a result on the brand’s bottom line.


Consumers’ needs constantly evolve and successful brands must stay on top of this evolution to stay relevant and profitable. Our passion lies in understanding those insights and turning these into profitable brand strategies and brand experiences.


We develop innovative concepts and ideas, test these and implement them, ensuring sustained success. 

A senior leader with 20 years' experience in high profile brand and marketing roles in FTSE 100 companies in the hospitality industry including IHG Hotels & Resorts and Marriott International.


Natalia has led the development and delivery of transformational brand strategies and customer experiences at global and regional level for some of the world’s most iconic premium, lifestyle and midscale hotel brands including Holiday Inn, Holiday Inn Express, Crowne Plaza and the Hotel Indigo boutique brand.


She has led complex innovation programmes such as the Holiday Inn brand transformation in Europe, the Holiday Inn Express Next Generation programme and the launch of the new global Crowne Plaza flagship experience.

Natalia is Spanish, was born and raised in Germany and has spent the last 20 years living and working in the UK. She has also lived and worked in France, the US and Australia.

Natalia has a profound understanding of the franchised business model and is highly experienced in working with franchisees to set strategies and initiatives up for success.

Having held a number of senior leadership positions at IHG Hotels & Resorts, she has a track record of leading high performing remote teams. She is used to working in complex matrix structures and very effective at managing a multitude of stakeholders.

About Natalia

About Natalia

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